Design · Management · Digital marketing · Development · Production0%
Design · Management · Digital marketing · Development · ProductionBilingual identities, custom Arabic typography, and design token systems for luxury and technology.
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101 · SERJ discipline specificationWe build brand architectures that hold their cultural origin without turning it into decoration. In the Gulf that means a real synthesis — heritage structure, modern restraint, and type that works in both scripts.
The practice runs from custom Arabic display type through design token systems, spatial guidelines for flagship retail, and packaging architecture.
Brand guidelines, mark lockups, a colour token matrix, and typographic rules for both scripts.
Immersion in the market, the competitors, and what the brand already carries.
Type lockups, palette, and the design tokens everything else inherits.
Figma system and the spec book that keeps it honest after we leave.
Font files, asset packages, and training for the team who will use them.
101 case study
101 case studyTransparent parameters for planning. Exact pricing follows the complexity of the deliverables and how closely we integrate with your team.
Yes. Every custom Arabic typeface and design asset SERJ draws is transferred with full commercial IP ownership.
Tell us what you are making. We will tell you which of the six codes it needs — and what it will take.