SERJ StudioDesign · Management · Digital marketing · Development · Production
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Service code 102

Social Management

Spatial identity, retained creative direction, and roadmap execution for landmark developments.

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Diamond tessellationDiamond tessellation
Social Management
102 · SERJ discipline specification
01 / Overview & strategy

What it is

Strategic leadership for ventures with too many stakeholders and not enough shared language. We align executive intent with what actually gets made — partners, timelines, and the identity that has to survive all of it.

For towers, holdings and government initiatives we work as embedded design directors, holding brand integrity at every touchpoint.

02 / Deliverables & scope

The core deliverables

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Multi-quarter positioning, milestone schedules, and a framework stakeholders agree on.

Included in this scope
Strategic positioning deck
Quarterly deliverable roadmap
Stakeholder governance
Budget & scope management
03 / Workflow & method

How it runs

01

Stakeholder alignment

Objectives, budget boundaries and milestones, written down and agreed.

02

Strategy & CGI

Spatial rules developed and rendered so decisions get made on evidence.

03

Execution governance

Managing vendors, interiors and digital production against the plan.

04

Review & refinement

Quality audits and reporting your board can actually read.

04 / Filtered case studies

Selected work under 102

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BlackSheep
102 case study

BlackSheep

BlackSheep Holdings
2025
Dreamhouse CGI walkthrough
102 case study

Dreamhouse CGI walkthrough

Dreamhouse Real Estate
2026
05 / Engagement

Timeline & investment

Transparent parameters for planning. Exact pricing follows the complexity of the deliverables and how closely we integrate with your team.

Typical duration6 to 12 weeks, or ongoing retainer
Starting investment$24,000 / SAR 90,000
06 / Frequently asked

Questions

We assign a senior design director who sits in your strategy sessions and manages everything downstream of them.

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Tell us what you are making. We will tell you which of the six codes it needs — and what it will take.

Direct enquiries: info@serjstudios.com · Abu Dhabi, UAE